Advertising Policy

1. Purpose and Scope

The Journal of Physiotherapy in Mental Health (JPTMH) is an international, peer-reviewed, open-access scientific journal dedicated to advancing knowledge and professional practice at the intersection of physiotherapy and mental health.

JPTMH provides free access to its scientific publications and does not charge authors for manuscript submission or publication.

To support its long-term sustainability, the journal accepts selected digital advertising and institutional sponsorships from organisations whose activities are consistent with its academic mission and ethical standards.

This policy applies to advertising displayed on the journal's official website and social media channels. Advertisements are not incorporated into published articles or downloadable journal PDFs.

All advertising activities must preserve scientific integrity, editorial independence, and the trust of the journal's academic and professional community.

2. Editorial Independence

Advertising and editorial activities are strictly independent.

Financial contributions from advertisers or sponsors must not influence:

• Manuscript evaluation, acceptance, or rejection.

• Peer-review procedures or reviewer selection.

• Editorial decisions or publication timelines.

• The selection, interpretation, or presentation of scientific content.

• The journal's editorial policies or scientific priorities.

Advertisers and sponsors have no authority over the journal's editorial processes or published scientific content.

The Editor-in-Chief retains final authority over the approval, rejection, and continued display of advertisements, independently of commercial considerations.

The acceptance of advertising does not constitute endorsement, certification, accreditation, or recommendation by JPTMH of the advertised institution, programme, product, or service.

3. Acceptable Advertising

JPTMH may accept advertising relevant to its scientific scope, readership, and professional community, including:

• Academic and continuing professional education programmes.

• Courses, diplomas, postgraduate training, and professional development opportunities.

• Scientific conferences, congresses, seminars, and educational events.

• Universities, professional associations, academic networks, and scientific organisations.

• Research, educational, and professional resources.

• Healthcare services and technologies consistent with evidence-informed practice and professional ethics.

Advertising proposals are evaluated individually. Relevance to the journal's scope does not guarantee acceptance.

4. Unacceptable Advertising

JPTMH does not accept advertising that:

• Promotes tobacco, nicotine products, alcoholic beverages, or other products known to pose serious health risks.

• Promotes illegal activities, fraudulent services, or misleading commercial practices.

• Contains false, exaggerated, or scientifically unsupported claims.

• Promotes unsafe or unproven healthcare interventions through misleading claims regarding their effectiveness or safety.

• Encourages discrimination, violence, exploitation, or violations of human dignity.

• Misrepresents academic qualifications, certifications, institutional affiliations, or professional accreditation.

• Promotes unethical academic publishing practices or deceptive publication services.

• Violates applicable legal, professional, or intellectual property requirements.

• Could reasonably compromise the journal's scientific credibility, professional integrity, or editorial independence.

JPTMH reserves the right to reject advertising that does not comply with these criteria.

5. Advertising Identification and Transparency

All advertising must be clearly identifiable and distinguishable from the journal's scientific and editorial content.

Website advertising

Advertisements are displayed in designated areas of the journal's website, clearly separated from editorial content and identified as advertising.

Social media advertising

Paid promotional publications on the journal's official Instagram and Facebook accounts must be clearly identified using disclosures such as Paid advertisement or Publicidad pagada, according to the language of publication.

Where applicable, the journal also uses the paid partnership or branded content identification tools provided by the respective platforms.

Advertisements must not be presented as independent editorial recommendations, scientific evidence, or institutional endorsement by JPTMH.

6. Advertising Placement and Distribution

JPTMH adopts a limited advertising model designed to preserve readability, accessibility, and a balanced user experience.

Website advertising

• Advertisements are displayed in a designated advertising area at the bottom of the journal's webpages.

• Advertisements are presented through a rotating display system.

• A maximum of three advertising campaigns may participate in the website banner rotation during the same month.

• Advertisement selection and rotation are not based on individual reader behaviour, browsing history, or the scientific content being accessed.

• No advertiser is guaranteed exclusive visibility or a fixed proportion of impressions.

Advertisements may be provided in English, Spanish, or both languages, subject to the journal's technical specifications.

Social media advertising

Paid promotional content may be published through the journal's official Instagram and Facebook accounts.

Each promotional publication is presented in one language, English or Spanish, selected by the advertiser.

Detailed design, formatting, and submission requirements are established in the journal's Advertising Guidelines & Technical Specifications.

7. Scientific Accuracy and Responsible Communication

Advertising must provide accurate, transparent, and verifiable information.

Advertisers are responsible for substantiating claims related to clinical effectiveness, safety, professional qualifications, educational credits, academic certifications, and institutional accreditation.

JPTMH may request supporting documentation before approving advertising materials.

Claims that cannot be adequately substantiated may be modified or rejected.

Advertising must not imply that JPTMH has independently verified, accredited, or scientifically endorsed the advertised activities.

8. Editorial Review and Approval

All advertising materials are subject to prior editorial review.

The review considers their relevance to the journal's mission, scientific and factual accuracy, ethical appropriateness, transparency, and compliance with the journal's advertising requirements.

The Editor-in-Chief is responsible for final editorial approval.

Commercial negotiations, contracts, and administrative procedures may be coordinated by the journal's management team but do not override editorial decisions.

Any individual involved in the approval process who has a relevant conflict of interest must disclose it and withdraw from the corresponding decision. An appropriately qualified editorial representative without the relevant conflict will undertake the review.

JPTMH may request modifications, reject advertisements, or withdraw previously approved content if concerns arise regarding accuracy, ethics, or compliance with this policy.

Any contractual consequences of cancellation or withdrawal are governed by the corresponding Advertising Agreement.

9. Advertiser Responsibilities

Advertisers are responsible for ensuring that all materials submitted to JPTMH:

• Contain accurate and up-to-date information.

• Comply with applicable advertising and professional regulations.

• Respect intellectual property and copyright requirements.

• Include appropriate permissions for photographs, logos, trademarks, and images of identifiable individuals.

• Respect confidentiality, privacy, and applicable consent requirements.

• Direct users to legitimate and secure websites.

Advertisers must notify JPTMH of relevant changes to previously approved information.

10. Financial Transparency and Institutional Sponsorship

Advertising and sponsorship revenue contributes to the operational sustainability of JPTMH and supports its commitment to free access for readers and publication without author fees.

Advertising fees, payment conditions, and campaign periods are established through individual agreements.

Institutional sponsorships and academic partnerships are distinguished from commercial advertising.

Sponsors may receive appropriate public acknowledgement of their contributions, but such recognition does not confer editorial privileges, preferential publication treatment, or influence over scientific decisions.

Financial support does not constitute institutional or scientific endorsement by JPTMH.

11. Complaints and Policy Enforcement

Readers, authors, reviewers, and other interested parties may report concerns about advertisements published through JPTMH.

Complaints may relate to misleading statements, inappropriate content, undisclosed commercial relationships, conflicts of interest, or violations of this policy.

Concerns should be submitted through the journal's official contact channels and will be reviewed by the editorial team.

Where necessary, JPTMH may request clarification, require corrective action, suspend an advertisement, or withdraw it.

All concerns will be assessed independently of the journal's commercial relationships.

12. Policy Review and Updates

JPTMH periodically reviews its Advertising Policy to maintain alignment with developments in scientific publishing, professional ethics, and digital communication.

The journal reserves the right to update this policy when necessary.

The current version will remain publicly available on the journal's official website.

Advertising and sponsorship support the sustainability of JPTMH but do not influence its scientific content, peer-review processes, or editorial decisions.